Thursday 30 October 2014

Swachh Bharat, Clean India Campaign 2014

“Cleanliness is not next to godliness. It isn't even in the same neighborhood. No one has ever gotten a religious experience out of removing burned-on cheese from the grill of the toaster oven"-Erma Bombeck

Highlighting the need to ensure cleanliness, beauty and progress in our surroundings and ultimately the whole nation, Prime Minister, Narendra Modi launched the county’s biggest cleanliness drive of the country.
Shudh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country. This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road.

The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event. Also Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by Border Security Force, India and Indian Air Force.

This mass movement was initiated by the PM on account of Gandhi ji’s birth anniversary, in order to carry on his legacy and in some terms his dream of a clean and a green India. More than 3 million government and non-government employees took part in this movement and included many school and college students as well. This movement aims to accomplish the vision of a ‘clean India’ by 2nd October 2019, 150th birthday of Mahatma Gandhi and is expected to cost over 65000 crore rupees.

It was a big success and was defined as "beyond politics" and "inspired by patriotism". Modi selected some of the significant personalities of the society for this campaign which included Anil Ambani, Sachin Tendulkar, Salman Khan ,Priyanka Chopra, Ramdev, Kamal Hassan, Mary Kom, Nita Ambani, Sania Mirza, Mridula Sinha and many more.

As a society we value personal cleanliness above all else. We are taught as children not to play in the mud. We use tableware to keep our fingers clean. We bathe or shower once or twice daily. We wear freshly washed clothing daily. The sidewalks are paved - not to make it easier to walk, but to keep our boots and pants clean.
We wash our vegetables before cooking them. We wash our own hands before touching the same washed vegetables. Business men keep rigid, clean, tidy suits to wear. Police and Army men keep crisp, tidy uniforms. Shiny clean hair is preferable, and gone to great lengths to achieve. Our world remains filthy because no one wants to get dirty. We don't want to carry garbage around, so we throw it on the ground. We don't want to soil our clean shirts so we pass by the garbage on the ground without a second thought.

Our own personal hygiene is directly affected by the cleanliness of our surroundings; there is no way that one is independent of the other. Basic standards of hygiene are necessary for any society to life long and prosper, and it is vital that each individual plays their part in decreasing the chances and risks of spreading harmful germs and bacteria and so many diseases.

Posted By: Shreya Saraf, Campus brand ambassador Intern at: http://pickyouropinion.com 

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